Australia’s new favourite – Kewpie mayonnaise

Known by its trademark cute little doll mascot, Kewpie has been Japan’s favourite mayonnaise since the product was launched there in 1925. A well-known and established household name, Kewpie mayonnaise is a ubiquitous pantry item in the Japanese home. Locally, the product has been featured in leading Australian magazine titles and in popular TV cooking shows. Thanks to this media coverage and its great taste, Aussies too have caught onto this Kewpie boom and is already Australia’s most popular Japanese mayonnaise.
Why Kewpie? And what makes it so different from all the other mayonnaises out there? The secret lies in Kewpie’s manufacturing process and the unique ingredients used. The product is made with egg yolks as opposed to whole eggs, and a specially blended vinegar. This special concoction has led to a creamier and smoother blend, compared to other types of mayonnaise.
A favourite condiment for young and old alike, this deliciously creamy mayonnaise will compliment all sorts of foods. Versatile in use, Kewpie mayonnaise can be used in fresh salads, on raw vegetables (think celery, cucumber and carrot sticks), in sandwiches and buns, in sushi such as California rolls, hand rolls and nori maki (bite-size sushi pieces), or as a base to make other sauces or dressings. In Japan, Kewpie mayonnaise is used as a topping for okonomiyaki (commonly referred to as “Japanese pancake”), yakisoba (fried noodles), takoyaki (“fried octopus”), and in creamy potato salads. It is sometimes served with cooked vegetables, dabbed on sushi or mixed with wasabi or soy sauce and used as dips. The combinations and possibilities are endless, and up to individual creativity and imagination. No other mayonnaise tastes quite the same.
Kewpie mayonnaise comes in a plastic and flexible squeezable bottle with a star shape aperture, which enables easy dispensing of appropriate amount and a mess-free hassle with the kids.
The product is readily available in 300g, 500g and 1kg bottles and can be found in the Asian food aisle of your local supermarket and in leading Asian grocery stores. So jump on the bandwagon, and pick up your bottle of Kewpie mayonnaise today!

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